
Puppy Bowl XIII

Ruff or Fluff?

Deliverables/Swag
wrap around sticker for outside
water bottle for pups
Ruff & Fluff bandanas so you can show your team loyalty
Football plushie dog toy + hang tag
limited edition T-Shirt showcasing the shelters working with Animal Planet
Buttons

PBXIII Media Kit
The cuddliest, fluffiest show on tv only happens once a year and this is of course Animal Planet’s Puppy Bowl. This runs at the same time as the Superbowl, with the main goal of adopting shelter dogs and having a great time.
The key art was ready, the style was established, now the team just needed a media kit to get the hype out.

